I decided to post a sneak peak to some soon-to-be breaking technology news for our company AvantLink.com. Scott Kalbach already published a piece on his blog, so this is technically the second sneak peak. At any rate…
David Clark, our CTO, has developed a killer integrated tool that will allow our merchant partners to police their protected keywords from rogue Affiliate paid search marketing. Some ski bums reading this might be scratching their heads and thinking WTF…so I apologize if that’s the case. But fact is that AvantLink might someday help me come out of ski bum retirement, and get back to blogging full time. So read up now (this is part of my prepared PRWeb piece that will roll out as part of the marketing push for the “Paid Search Review” tool):
TITLE/HEADLINE
Free Trademark Bid Monitoring Service from AvantLink
NEWS RELEASE SUMMARY
Web retailers using the AvantLink Affiliate network now have the ability to more closely monitor company name, domain name or trademark paid search bids using the Paid Search Review tool, available for free in the merchant account management interface.
NEWS RELEASE BODY
Park City, UT (PRWEB) September, 2009 — AvantLink announced today the addition of a powerful tool for retailers using their leading Affiliate marketing technology platform. The Paid Search Review tool allows merchants to monitor a self-configured keyword list of paid search marketing bids by their Affiliates, through a fully integrated network report. This tool was inspired by the open source code written by Mark Silliman available at iTrademarkBidding.com. However AvantLink CTO David Clark expanded upon that original idea to develop an enhanced keyword monitoring tool specific for the network, that is now available free of charge to merchants.
“One of the major business issues we find ourselves battling every day at AvantLink.com, is the problem generally referred to in the Affiliate marketing industry as Trademark Bidding,” says Scott Kalbach, founder and CEO of AvantLink. “This is the practice of Affiliates bidding on merchant names, domain names or trademarks via paid search ads to drive traffic.” He continues, “We have a policy that prohibits this activity, and we enforce it. However enforcement has become increasingly difficult now that we’re approaching 200 merchants in our network. This tool will assist us, and our merchant partners directly, in more robust brand protection and Affiliate terms of use compliance.”
About AvantLink.com:
AvantLink.com was founded in 2005 on the ideas of Affiliate marketing innovation, quality and service. They are a leading technology and tracking provider in the cost per sale Affiliate marketing space, offering enhanced retailer brand protection, datafeed scripts and other advanced Affiliate tools like tracking embedded RSS feeds, an Affiliate API, dynamic coupon/deal feeds, ad widgets, product content syndication options and much more.
