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About SBP

Ski Bum Poet is the Powder skiing and lifestyle diary of a Utah skier.

In January of 2007 I started to publish my musings, or otherwise “rant” about my ski bum and recent lifestyle experiences as a long time Alta (Utah) pass holder. From daily ski grind (just about every day, at-Alta) to music, I’ve kept it going now for several years.

What began as a self-teaching experience for learning WordPress has turned into a growing channel that allows me to engage an audience as passionate about skiing, active and sustainable lifestyle as I am. Thank you for reading!

@GaryMarcoccia (email:

Westward Ho Alta

Formal Web “Bio”

I started curating web content in 1998 between powder days at Alta. This inspired the creation of GravityFed, one of the first online communities spreading awareness of “Eccentric Athletes & Mountain Culture” from Utah’s Wasatch Mountains. I then went on to manage the affiliate program during a period of intense company growth. In 2005, compatible web marketing ideas with a colleague led to the development and launch of AvantLink, which is now an international performance marketing brand with dedicated networks in both Canada and Australia.

My professional experience online has been far reaching, yet I feel like I am only scratching the surface. I still consider myself a publisher and branding expert, but now I am also a tech co-founder and curious entrepreneur.